Introducing OBSI: technology for a connected world
Why we’re building a family of products across mobility, AI content, marketplaces and business software, and what ties them together.
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Thinking about a connected world.
Perspectives on the problems we work on, from mobility and location technology to AI-assisted content, marketplaces and business software.
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Why we build an ecosystem, not a single product
Eight products can look like a lot. Here’s the reasoning behind a multi-product approach, and the discipline it takes to do it well.
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Location technology, from personal trackers to business fleets
Consumer GPS tracking and fleet telematics share the same foundations but answer different questions. A look at how we think about both.
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AI-assisted content works best with people in the loop
Generative AI can speed up content work, but judgement, context and accountability still belong to people. How that shapes our approach.
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Access over ownership: rethinking how people use cars and property
Renting a car for a weekend, finding a home or selling an asset should feel simple. Notes on the marketplaces we’re building.
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Building from Kuala Lumpur, with a global outlook
Our home base shapes how we think about mobility, commerce and digital life, and why we design for scale from the start.
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