Location technology, from personal trackers to business fleets

At its simplest, location technology answers one question: where is it? Behind that question are very different needs, depending on who is asking and why.

For owners who rent out their cars: one simple dashboard

For an owner renting out a car or two, the priority is clarity. They want to know where their cars are and what needs attention, without learning a complicated system. That’s the thinking behind ObsiGo, which brings live GPS tracking together with bookings and handovers in one dashboard.

For businesses: operational visibility

A business running vehicles asks broader questions about the whole fleet, not a single asset. Fleet tools have to present many vehicles at once and fit into how operations teams already work. ObsiTrack is built for that context, with an in-vehicle device and a fleet management platform.

And for getting there: navigation

Location is also about the journey. ObsiMap approaches navigation mobile-first, with a focus on helping people plan trips and understand their routes.

The same signal on a map can mean reassurance to one person and an operational decision to another.

Designing for each audience separately, on shared foundations, lets us respect those differences. Product-specific details, availability and pricing are published on each product’s own website.