About OBSI

Technology for people, places and possibilities.

OBSI is a technology company building a portfolio of digital platforms, AI applications, connected devices and business systems.

The Petronas Twin Towers and Kuala Lumpur skyline at dusk
Long-exposure light trails from traffic on a curving road at night

Our mission

Make useful technology that connects.

We believe the most valuable technology quietly helps with everyday life and work. It helps you know where things are, get where you’re going, tell your story and keep a business running.

Rather than building a single product, OBSI develops a family of them. Each serves a distinct audience with its own brand and website. Under the OBSI parent brand they share a common approach and room to work more closely together over time.

A multi-product approach

Three areas. Eight products.

Mobility & Location

Tracking, navigation, fleet operations and vehicle rental.

AI & Content

AI-assisted tools for social media and newsroom content.

Business & Commerce

Asset marketplaces and software for running a business.

What guides us

How we work.

  1. 01

    Useful first

    We build for real tasks: finding a vehicle, planning a trip, publishing a story, running a business. If a product doesn’t solve a clear problem, it isn’t ready.

  2. 02

    Many products, one standard

    Each product keeps its own identity and market, but shares the same expectations for design quality, reliability and honesty about what it does.

  3. 03

    Connected by design

    We build products that can work on their own and still leave room to connect with each other as the ecosystem grows.

  4. 04

    Growth we can stand behind

    We expand one confirmed capability at a time and describe products as they are, not as we hope they’ll be.

Vision · Concept

One day, one home.

As the portfolio grows, we imagine bringing our teams together in a purpose-built headquarters, with space for research, development and visitors. This is a long-term goal, not a current site, and plans may change.

Concept render of a future OBSI headquarters: a curved glass building with an illuminated obsi sign at dusk, with the Kuala Lumpur skyline behind it.Concept · Future vision
Concept visual for a future OBSI headquarters. It shows an ambition, not an existing building or site.
  • Headquarters
  • Research
  • Development
  • Data centre
  • Visitor centre

Let’s build what connects us.

Talk to Our Team